The heart of our video - the three main sections. Your footage should either answer or fulfill the questions for each section, either with dialogue, monologue, or visuals.
(… and maybe When? But only if it’s truly relevant.)
Our introduction opens up the door into the world of our video story as simply as possible, using the visuals or resources we know we have available to us when we start recording.We focus on CHARACTER and the ENVIRONMENT creating tension, demonstrating the vulnerabilities (and/or humor) of CHARACTER. It is important to communicate the conflict or the potential for conflict.
Keep in mind that our FORCE is our project: our project, service, event, charity, etc. We have used Section 1 to set-up the world of our CHARACTER, so now it’s time to present our project.
ENVIRONMENT has been creating tension with CHARACTER. In Section 2, FORCE enters the story in order to—eventually—save the day. Now, we focus on communicating the details of FORCE which will make it appealing to CHARACTER.
Section 2 has presented our project. Now, we focus on demonstrating the RESULT in order to leverage the empathy we have developed between our audience and CHARACTER.
We encourage the audience to interact with FORCE (product/service). We further show the RESULT of FORCE on our demographic, with testimonials, visuals, explanations, etc.